What is Apple

Apple is a technology company known for products like the MacBook Air and its in-house NPUs. The material tracks Apple’s business practices, product competition, and security updates.

• Mar 2026 - David Heinemeier Hansson said Apple’s actions inspired him to explore new terrain, leading him to build his own Linux distribution.
• Mar 2026 - David Heinemeier Hansson expressed gratitude for his experience with Apple, but criticized the company as being a “greedy dick.”
• Apr 2026 - Jon McNeill noted that Microsoft store salespeople selling a slate next to a MacBook Air know how to sell.
• Apr 2026 - A guest stated that Apple has had NPUs on device for four or five years, but real edge computing from Apple has not yet been seen.
• Mar 2026 - Gavin de Becker said that when Apple puts out a security update that breaks an exploit, thousands of people immediately work on the next exploit.