What is Criteo?

Criteo integrates generative AI into its creative processes, though as of May 2026, the technology was not yet fast enough for real-time use.

• May 2026 - Liva Ralaivola said generative AI requires a balance between offline and online processing due to speed limitations, as waiting five seconds for a page to load is not viable.
• May 2026 - Ralaivola stated that Criteo runs two- to three-year programs to integrate generative AI creatives, which were previously managed by the creative lab.