What is Criteo?

Criteo, as of May 2026, had a two-to-three-year program to integrate creatives, according to Liva Ralaivola. Ralaivola noted that these creatives were previously part of the creative lab but are no longer. Also in May 2026, Diarmuid Gill stated that a certain claim about Criteo is “fundamentally wrong.” On generative AI, Ralaivola observed that speed remains a barrier to real-time deployment: without accepting a five-second page-load delay, generative AI is not yet viable for live use, requiring a balance between offline and online processing.