25 Aug 2026
Signal Headquarters
Vol. I
No. 237
Software

What is SAP?

SAP is a multinational software corporation that develops enterprise software, including the SAP-RPT-1 model for tabular data. The main thread tracked is SAP’s integration of AI into its systems and the evolution of its licensing models.

Release history

  • Apr 2026 - Philipp Herzig said the biggest challenge in AI at SAP is not the AI itself but teaching it to do the right thing at scale.
  • Apr 2026 - Philipp Herzig described SAP’s licensing model moving step by step toward a consumptive model, and eventually toward an outcome-based license model similar to Sierra.
  • Apr 2026 - Philipp Herzig said SAP believes AI will be huge because it will allow more people to make business impact predictions that large language models struggle with.
  • Jul 2026 - Seema Amble said SAP customers are defined not just by purchasing or using the software, but by how they codify business rules into the product.

In the discourse

Attributed discussion of SAP.

Worth quoting

Seema Amble on the nature of SAP lock-in: a company is defined by how it codifies its business rules into the product.

“The company is defined not just by purchasing the software not even by just using it but by how that they codified the business rules into that product.”
Seema Amble · 7 Jul 2026
Contrarian take

Philipp Herzig argues the core bottleneck in enterprise AI is not model capability but teaching the AI to do the right thing at scale, given thousands of APIs and complex data.

“The biggest challenge quite frankly is of course when you when you look at this is how do you It's actually not the AI so much, right? But it's actually teaching the AI to do the right thing at scale.”
Philipp Herzig · 23 Apr 2026
Worth quoting

Philipp Herzig on the core enterprise AI bottleneck: it is not the model, it is teaching it to do the right thing at scale.

“The biggest challenge quite frankly is of course when you when you look at this is how do you It's actually not the AI so much, right? But it's actually teaching the AI to do the right thing at scale.”
Philipp Herzig · 23 Apr 2026
By the numbers

SAP's licensing roadmap moves in two steps: seat-based to consumptive pricing first, then to outcome-based pricing once system verifiability is sufficient, citing Sierra as the outcome-based model reference.

“Step by step it will go towards this consumptive world, all right? At first consumptive and then maybe in the next step once we have more verifiability in the system then also towards maybe an outcome based license model to for example what Sierra is doing and so on and so forth.”
Philipp Herzig · 23 Apr 2026
Company & tool watch

SAP RPT-1 is positioned to democratize tabular predictive modeling for business users, targeting classification and regression tasks where LLMs demonstrably underperform on small datasets.

“We believe this will be huge because it obviously will allow way more people from a business impact to make these predictions which large language models have a really hard time with.”
Philipp Herzig · 23 Apr 2026
Signal Headquarters · reference note, compiled from attributed expert discussion. Last updated 2026-08-17.