What is Snowflake?

Snowflake is a cloud data platform company.

• Jun 2026 - Snowflake’s CMO said the company moved sales enablement, partner enablement, and customer training under marketing to eliminate duplicate content efforts.
• Jun 2026 - The CMO noted that demand for in-person events is “going off the roof.”
• Jun 2026 - The CMO predicted a similar control layer will emerge for AI agents, analogous to what happened with content.
• Jun 2026 - The CMO stated that no one will ask for more headcount for this function, implying a resource-neutral shift.