What is Tesla?

Tesla is an American electric vehicle and clean energy company. The material tracks its digital sales optimization efforts and its competitive position in global manufacturing.

• Apr 2026 - Jon McNeill said Tesla reduced the number of clicks to buy a car from 64 to 10, inspired by Domino’s pizza app.
• Apr 2026 - Jon McNeill said Tesla’s digital sales goal was to improve by 20x, and that customers were buying only two versions out of 360,000 possible configurations.
• Apr 2026 - Jon McNeill said Tesla had 9,000 sales leads in its CRM at one point.
• Aug 2025 - Brad Gerstner said no US manufacturer besides Tesla comes close to competing globally.
• May 2026 - Dave McClure predicted Tesla’s Optimus robot would sell a billion units and be charged by the hour.