What is Wix?

Wix is a website-building platform whose valuation and strategic positioning are discussed in the context of AI-driven business logic integration.

• Jul 2026 - Jason Lemkin noted that Wix trades at less than 1x revenues, implying that investors pay 10x for Base 44’s revenues and get the core business for free.
• Jul 2026 - Avishai Abrahami said that Wix tested integrating vertical business logic into Base 44, including a trial to manage a hairdresser business, but ultimately decided to build their own rather than rely on external solutions.
• Jul 2026 - Avishai Abrahami remarked that one cannot simply “vibe” a Shopify-like platform, emphasizing the trust and complexity involved in such integrations.