OpenAI's strategy is to be a platform company, not to compete with customers on the application layer.

“I don't think we should go build every product category. I don't think we should like go try to compete with all of our customers. I don't think we should try to like subsume the entire economy. I think we should offer this platform and try to have 100 million new businesses and 8 billion people use it in all kinds of new ways.”

When making product assortment decisions, visual brand aesthetics can intentionally override quantitative data, even to the confusion of retail buyers.

“the data was saying you know it should be root beer this cream soda and cola and I'd be like well those colors don't look good together and our buyers would be like wait what and I'm like no no no it has to be vibrant on the shelf it has to jump and people have to right every decision that we had was brand first, digital first.”