Algorithmic feeds drive significantly more engagement than chronological feeds, contradicting expressed user preferences.

Instagram's data repeatedly shows users engage significantly more with algorithmic feeds than with chronological feeds of people they follow, contradicting expressed user preferences.

“One that comes to mind is kind of this transition everyone eventually goes through to this broad global feed. everyone it always feels like people think I just want to see chronologically everyone I know and follow and that's going to be my favorite feed and it continues to be proven wrong. No, you actually engage a lot more a lot more when it's this algorithmic feed of things we think you will love.”