Unlimited async client access has very high perceived value at sale but generates almost no actual usage.

In B2B advertising sales, pitching ROI does not close seven-figure deals; buyers are driven by trust and budget-safety logic ('spend it with me, it's safe') rather than ROI calculations.

“When I used to own a company that made money on advertising, we would close seven figure deals and they the way the buy I would thought like, oh, I just tell them that like if they spend this much, they're going to make this much money. That makes sense. I'm a business owner. It's all I give a about. And then and that pitch never worked. It was like whining and dining worked. And making them say like, you have this budget. You have to spend it. Spend it with me. It's safe.”