Charging for a product or service increases engagement versus offering it free, as demonstrated by the yoga class study (52% free vs. 92% paid attendance) and supported by Amazon Prime Day discount threshold data.

A $10 payout is sufficient to validate and motivate a creator, rather than needing to replace their full job salary.

“If I could get somebody even like a $10 payout, they felt validated for what they were doing and it kept them going for way.”

Eleven Labs blocks 2,000 free-trial abusers per day using Stripe's network-level fraud detection.

“11 labs recently told us that they're blocking 2,000 free trial abusers per day.”

When hospital patients are given a button to self-administer pain medication, they consume equal or less painkillers and report lower pain levels and higher satisfaction.

“When hospital patients are given a button to self-administer pain medication, two incredible things happen. Number one is they consume equal or less painkillers. Number two, they report lower pain levels and higher satisfaction.”

Charging for a service increases engagement more than offering it for free, as shown by a behavioral economics yoga class study where free attendance was 52% and $35 attendance was 92%.

“There's a very interesting like behavioral economics study which is they gave away a yoga class for free in a park and it had a 52% attendance rate and then they charge $35 and it had a 92%.”