US e-commerce has remained a minority share of retail despite decades of growth, showing physical commerce's enduring dominance.

More than 80% of Whatnot users do not make a purchase on a given day, indicating they are on the platform primarily for entertainment rather than transactional commerce.

“Greater than 80% of people don't purchase on a given day.”

In the US, e-commerce has never exceeded 20% of retail spend despite 30 years of e-commerce.

“30 years into e-commerce and e-commerce has never exceeded 20% of retail spend Right?”

Independent food sellers can now reach six or seven figure revenue via Instagram drops without a physical storefront.

“We actually have tons of six or seven figure businesses that are doing drops and selling food directly to their.”