Twitter/X is effective for Silicon Valley early adopters but ineffective for reaching the early majority.

Twitter/X's influence is elite and inside-group, whereas Instagram, Facebook, and YouTube are where founders reach the early majority.

“Twitter's influence is amazing, but it tends to be elite kind of inside group influence. I think Instagram, Facebook, still YouTube is where you get to the early majority.”

Founders do not always need to sell to notable logos; they can build social proof by selling in less prominent markets like Ohio, Chicago, or St. Louis.

“You don't always have to go sell these notable logos.”

The 2024 US election was the inflection point at which podcasts became a decisive political medium.

“The election of '24 was the one where podcasts kind of flipped the you know, it went from being like, I don't know if this matters to like all of a sudden everybody's like, oh wow, this matters.”