4 Jun 2026
Signal Headquarters

Apple

What founders, operators, and investors are saying about Apple, tracked by Signal Headquarters. Every line below is attributed to a named speaker.

Worth quoting

DHH on being grateful that Apple was aggressive about App Store fees, saying it forced him to explore new territory.

“I look back upon that experience with Apple with again tremendous and this gratitude. I'm so happy Apple chose to be such a greedy dick about it.”
David Heinemeier Hansson · 17 Mar 2026
Company & tool watch

DHH built a custom Linux distribution, now used by tens of thousands of people, as a direct result of his conflict with Apple over App Store policies.

“It did inspire me to explore new terrain. And if I hadn't if I hadn't had that experience, would I build my own Linux distribution? That is now used by tens of thousands of people.”
David Heinemeier Hansson · 17 Mar 2026
Worth quoting

Jon McNeill on hiring salespeople who can sell against a superior competitor.

“Go down the hall to the people at the Microsoft store who have to sell a slate two doors down from a MacBook Air. Those people know how to sell.”
Jon McNeill · 9 Apr 2026
Contrarian take

Hiring salespeople from Microsoft stores rather than Apple stores yields better results because Microsoft store reps have proven they can sell against a superior product, while Apple store reps are largely order takers.

“Go down the hall to the people at the Microsoft store who have to sell a slate two doors down from a m MacBook Air. Those people know how to sell.”
Jon McNeill · 9 Apr 2026
Contrarian take

Apple has shipped NPUs on-device for 4-5 years yet has not delivered meaningful edge AI computing, suggesting hardware alone does not determine AI capability rollout.

“They've had the NPUs on device for four or five years now. we haven't really seen real kind of edge you know computing from Apple yet.”
Contrarian take

Apple security patches offer only temporary relief because thousands of researchers globally begin exploiting the next vulnerability immediately after each update.

“Even when Apple puts out a new solution, which they do an update, that, you know, breaks some particular exploit, thousands of people around the world immediately start working on the next exploit.”
Gavin de Becker · 2 Mar 2026