Poppi revenue grew from a few million dollars to over half a billion dollars in four years (2021 to 2025).

“We went from like a couple of million to over half a billion in the next 4 years.”

Poppi sold for over $2 billion, making it one of the largest beverage brand exits in recent memory.

“North of two, buddy.”

Rohan Oza on repositioning Poppi at Walmart, the framing shift that preceded the brand's breakout growth.

“I said, 'Guys, this is not prebiotic soda. This is Modern Soda for tomorrow's generation.' And I made a full story. And the light bulb went off at Walmart's head.”

Rohan Oza explains how reframing Poppi from 'prebiotic soda' to 'Modern Soda for tomorrow's generation' in a Walmart pitch was the narrative pivot that unlocked retail adoption and explosive growth.

“I said, 'Guys, this is not prebiotic soda. This is Modern Soda for tomorrow's generation.' And I made a full story. And the light bulb went off at Walmart's head.”

Poppi sold for roughly half of what Vitaminwater did, yet grew faster and reached a larger scale, suggesting exit value does not always track brand momentum.

“Pop Bee sold for half of what Vitamin Water did, except Vitamin Pop Bee grew faster than Vitamin Water. It's a bigger scale brand than Vitamin Water ever was.”