98% of unit sales in any given Amazon category come from products with a 4-star rating or higher (Profitero research).

“Of all the unit sales coming from products on in a given category 98% of those are from four star rating products or higher.”

Moving from page two to page one organically on Amazon increases sales 40%, top 10 positions increase sales 57%, and top five positions increase sales 89% on average (Profitero research).

“To move from page two to page one organically increases sales 40%. Moving to the top 10 spots increases sales by 57%. And even further, if you move to the top five organic placements, sales increase by 89% on average.”

Top 10 organic search placement on Amazon delivers nearly three times the sales lift compared to reaching the same position solely through paid placement (Profitero research).

“If you move into a top 10 organic position, you get nearly three times larger lift than if you're to get there solely from a paid position increase.”

A product rating dipping from 4 stars into the 3-star range is a leading indicator of sales decline visible in sales data within the next couple of weeks, giving brands an early warning window to act.

“When something dips below the into threes, we know that is a early indicator of a sales loss that we're going to see in our data in the next couple weeks.”

Roughly one third of negative reviews for omni-channel retailer products are caused by retailer actions, not the brand itself (Profitero research).

“About a third of the negative reviews for an omni channel retailer are not because of what the brand did, it's because of what the retailer did.”

Reaching 50 reviews within the first two months of a product launch drives significantly higher placement and sales growth than taking six months to hit the same threshold (Profitero research).

“When you move within the first two months of launching a product from that zero to let's say on the path to 50 reviews. When you move through that within two months, you see your product placement and results grow at a rate much higher than if it took you let's say 6 months to hit that.”

As products climb organic search rankings, conversion rate rises alongside traffic, causing sales growth to outpace the raw traffic increase rather than simply tracking it.

“Your report found that sales actually outpaced traffic increases and that it was conversion increased as products climbed up in organic positioning.”

Profitero produces proprietary research quantifying the sales impact of organic search rank, review velocity, and ratings on Amazon, making it a key intelligence source for ecommerce shelf strategy.

“To move from page two to page one organically increases sales 40%. Moving to the top 10 spots increases sales by 57%. And even further, if you move to the top five organic placements, sales increase by 89% on average.”

The digital shelf is actually smaller than the physical shelf, undermining the popular belief in an 'endless aisle' online.

“The digital shelf actually in reality a lot smaller than the physical shelf.”