What is Base44?

Base44 is a product referenced by Wix co-founder Avishai Abrahami, who described internal tests to build vertical business logic (e.g., for a hairdresser) on it. In July 2026, investor Jason Lemkin noted that Wix trades at less than 1x revenues, implying investors pay about 10x for Base44’s revenues while getting the core business for free.

• Jul 2026 - Avishai Abrahami said Wix tested integrating vertical business logic into Base44, attempting to build a hairdresser management system with a professional development team.
• Jul 2026 - Avishai Abrahami said users won’t “vibe” with Base44 for certain tasks because trust is massive, and won’t “vibe” called Shopify no matter how good it is.
• Jul 2026 - Jason Lemkin said Wix trades at less than 1x revenues, meaning you’re paying 10x for Base44’s revenues and getting the core business for free.
• Jul 2026 - Avishai Abrahami said the difference in adoption depends on quality, not price, when asked about a range (1% to 30%).