What is Facebook?

Facebook is a social media platform. The material tracks its acquisition history, user behavior, and advertising effectiveness.

• May 2026 - Tom Freston said his company offered $800 million cash with a $900 million earnout for Facebook.
• Apr 2025 - Bill Gurley listed Facebook among companies that “broke issue.”
• Jun 2026 - Mark Pincus said that when people quit Facebook and Instagram, they went from a +35 to a -35.
• May 2026 - Greg Isenberg said that Facebook ads still work because a very large amount of people use Facebook, just not in younger age ranges.