What is Instagram?

Instagram is a social media platform owned by Meta, known for photo and video sharing, including Reels.

• Mar 2026 - Zach Yadegari said that after plateauing from influencer marketing, running performance ads on Instagram and TikTok helped his company reach about $2 million a month.
• Apr 2026 - Riley Brown said he knows multiple people who have gone from zero to 100,000 Instagram followers by doing remotion videos.
• May 2026 - Scott Galloway said that one in 18 girls in the UK who self-harm cite Instagram as a reason.
• May 2026 - Jan Van Eck said that Instagram Reels has surpassed all of Netflix in revenue.
• Jun 2026 - Mark Pincus said that when people quit Facebook and Instagram, they went from a plus 35 to a negative 35.
• Jul 2026 - Adam Mosseri said that the first version of Reels was built on top of Stories, and that Instagram adopted “pods” of four to six generalist engineers.
• Jul 2026 - Adam Mosseri said that users’ engagement proves they prefer algorithmic feeds over chronological ones, and that the algorithm lacks the detailed semantic understanding people assume.
• Jul 2026 - Adam Mosseri said that labeling camera-captured (non-AI) content may be more practical than labeling AI content long term.
• Jul 2026 - Amjad Masad said that Instagram, along with Facebook and YouTube, reaches the early majority, while Twitter’s influence is more elite and insular.
• Jul 2026 - Jason Calacanis said he would have agents research TikTok, Instagram, and YouTube to find accounts averaging about 1,000 views per post and suggest a base fee of around $200.