What is Instagram?

Instagram is a social media platform owned by Meta, known for its photo and video sharing features, including Reels. The material tracks its influence on user behavior, advertising effectiveness, and revenue generation.

• Mar 2026 - Zach Yadegari said that after plateauing from influencer marketing, running performance ads on Instagram and TikTok helped his company reach about $2 million a month.
• Apr 2026 - Riley Brown said he knows multiple people who have gone from zero to 100,000 Instagram followers by doing remotion videos.
• May 2026 - Scott Galloway said that one in 18 girls in the UK who self-harm cite Instagram as a reason.
• May 2026 - Jan Van Eck said that Instagram Reels has surpassed all of Netflix in revenue.